Emily Call Borders

I am a co-founder and Principal at Highwire working with some of the most exciting companies in technology and healthcare. I lead integrated communications programs for public corporations and high-growth challenger brands. I specialize in corporate positioning and messaging, media training, and creative campaigns that deliver outsized business impact.

8 questions with a Highwire principal

What do glossy magazines, snowboarding and bass guitar have in common? Read more about Emily to find out.

What’s the one thing you really enjoy doing?

I love to dive into the creative and get to that intersection of taking it off the whiteboard and putting it into action—not just coming up with campaigns but being a hands-on part of making it happen.

What is your area of professional expertise in Public Relations?

I specialize in storyline creation, narrative development and creative campaigns grounded in data and research.

What did you do before you came to Highwire PR?

Before co-founding Highwire, I worked with leaders in e-commerce, mobility and security at a national agency. Prior to that, I was a technical writer and marketing lead at an architecture and civil engineering firm, as well as a magazine journalist.

What interests you most about healthtech?

Highwire gets to work with companies at the forefront of healthcare technology - from MedTech, robotics, and AI to drug development and diagnostics. As part of this team, I love creating narratives that illuminate complex topics and show how these health innovations are shaping the future of care and can improve lives.

What work makes you most proud?

I’m proud of our thoughtful creative campaigns that consistently help our clients stand out in their industries—from elevating Omada Health's mission to improve the lives of people living with chronic conditions to spotlighting how Hitachi is creating a more sustainable and resilient energy future. Additionally, I am proud of our work raising the profile of the incredibly smart and talented investors at Norwest Venture Partners.

What led you to PR as a career?

I started my career in journalism with a desire to tell a great story. Then I moved into marketing and uncovered how to help a business meet its objectives. Public Relations combines the power of narrative and the partnership with executive teams to really grow and meet businesses goals.

If you weren’t working in PR, what would you be doing instead?

I’d be spending my time writing glossy magazine features and working on my snowboarding and bass guitar skills. Not at the same time.

Where are you from?

Salt Lake City, Utah.

What’s one thing you miss about where you’re from?

I miss the mountains and the snow.

What work makes you most proud?

I’m proud of our thoughtful creative campaigns that consistently help our clients stand out in their industries—from aligning Prezi with the TED Conference to promoting the Blue Jeans Network and Sundance Film Festival integration. Additionally, I am proud of our work raising the profile of the incredibly smart and talented investors at Norwest Venture Partners.

View All

150+ thinkers and doers

Highwire’s team of skilled strategists excel at translating complex narratives into compelling stories. With hubs in San Francisco, New York, Boston and Chicago, our integrated PR, marketing and creative design teams provide global coverage and work with a worldwide network of trusted collaborators. When you partner with Highwire we make a commitment to your success,
creating enduring business value.