540-Joe-Ferrary

Joe Ferrary

I specialize in enterprise technology with a particular focus on data and storage. And Cloud. I love the cloud.

7 questions with our SVP of Enterprise

When he's not talking about storage, Joe practices his swing. Sometimes he does both at the same time.

What’s your favorite aspect of the PR tech space?

Tech PR is all about working with organizations that are developing the latest cutting-edge technology to drive meaningful impact to their customers. My favorite part about tech PR is being able to take those complex solutions and articulate the business value, which is driving real results for companies.  

What’s your area of interest and expertise?

I’m interested in all things within enterprise technology, ranging from storage to the cloud to A.I. and machine learning. I started my tech PR career working with flash storage vendors so storage will always have a sweet spot in my heart.

What did you do prior to Highwire?

I was a VP at Access in New York City where I led the EMC account for two years, including through the company’s acquisition by Dell – the largest tech M&A deal ever. I’ve spent my entire career working at different agencies in New Jersey and New York City where I’ve represented dozens of organizations ranging from start-ups to Fortune 500 companies.

What led you to PR as a career?

My grandmother’s neighbor worked at a PR agency and offered me my first internship the summer between my freshman and sophomore years in college. I didn’t even know what PR was before I took the job, but after securing my first placement for a digital camera I was hooked. Still, to this day, nothing is more exciting than when you see a story you worked on come to fruition.

What are you doing when you’re not working?

I love to hang out with my wife and son as well as run and play golf.

Where are you from?

Parsippany, New Jersey

What do you miss about where you’re from?

Being so close to public golf courses. I have to drive at least 45 minutes from where I currently live to play on a public golf course.


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150+ thinkers and doers

Highwire’s team of skilled strategists excel at translating complex narratives into compelling stories. With hubs in San Francisco, New York, Boston and Chicago, our integrated PR, marketing and creative design teams provide global coverage and work with a worldwide network of trusted collaborators. When you partner with Highwire we make a commitment to your success,
creating enduring business value.

Agency Leadership

Emily Call Borders

Principal

Carol Carrubba

Principal

Kathleen Gratehouse

Principal

Chuck Hemann

Chief Integration Officer

Kim Paone

General Manager, New York

Michael Byrnes

Managing Director, Health

Christine Elswick

EVP, Security

Mike Steavenson

EVP, Enterprise

Kate Adorno

EVP

Carolina Binstadt

EVP

Joe Ferrary

SVP, Enterprise

James Holland

EVP, Digital

Danny Maiello

EVP, Brand, Corporate & Energy

Ayanna Anderson

SVP, DIBs

Andrew Robinson

Head of People

Mags Cote

Head of Insights & Analytics

Mallory Cloutier

SVP

Dan Davies

SVP, Integrated Digital

Bob Gohn

SVP, Creative

Mazen Haddad

SVP, Delivery and Operations

Ross Levanto

SVP

Allie MacPherson

SVP, Social Media

Megan Phelan

SVP, Security

Saige Smith

SVP, Health

Katherine Zackel

SVP, Security and Crisis Communications

Joe Hamrahi

CFO

Emily McCrea

Controller

Ken Sugimura

Director, FP&A

Ali Balicki

VP

Shevaun Betzler

VP, Security

Sara Black

VP

Denise Jocson

VP, Creative

Megan Kernan

VP, Health

Morgan Mathis

VP, Health

Peter McCormack

VP

Melissa Roxas

VP

Tori Sabourin

VP, Digital

Amy Tsui

VP, Finance

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