540-Allie-MacPherson-V2

Allie MacPherson

Social is one of the most unique communications channels available - just one of the reasons I love heading up the social team at Highwire.

8 questions with our SVP of social

Find out why Allie is all about connecting the dots - whether at work or at home with her twins. 

What’s your favorite aspect of the digital tech space?

With digital technology, we tend to focus a lot on the tech piece -- but I've always been fascinated by the inherent 'humanness' of it all. Social media was so revolutionary when it came out, and it remains one of the most unique communications channels. Where else do you have that opportunity for a complete feedback loop of open and real-time conversations with your audience?

What’s your area of interest and expertise?

I am passionate about social media with a particular interest in executive visibility, employee advocacy and community engagement.

What did you do prior to Highwire?

I spent 10 years at another agency, starting out in PR and transitioning into digital and social. Before that, I studied public relations at Syracuse with a minor in marketing and sociology, and my first job out of college was in healthcare, launching and running social media for Aspen Dental. This was in 2008 - when Twitter was first born. 

What work makes you most proud?

I like work where you can see all of the dots are connecting - where one thing leads to another, all of your comms activities and how they support a common goal. It’s easy for companies and teams to default to operating in silos, but when you overcome that and everything lines up, it’s really cool and impressive - everything works smarter.

If you weren’t working in digital marketing, what would you be doing instead?

I would have a daycare. But I’m not really sure - I have twins - and it feels like I’m living in one now. My mom had one growing up, and it’s great to see kids learning new skills.

What I’m doing when I’m not working…
I’m running my own daycare with Remi and Leo and Matt and the cat.
Where are you from?
I’m from Elmira, New York.
What do you miss about where you’re from?
I miss the people and my family, but the first thing I do when I go home is grab some Pudgies Pizza. I’m not in the camp that calls it Sludgies. I’m also partial to some Light’s Bakery and their half-moon cookies.

This headline introduces relevant client projects

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Congue montes, porttitor ullamcorper at a in lacus. Leo viverra a, erat consectetur porta non faucibus scelerisque.

logo-placeholder-img
logo-placeholder-img
logo-placeholder-img
logo-placeholder-img
logo-placeholder-img
logo-placeholder-img
logo-placeholder-img
logo-placeholder-img
logo-placeholder-img

This headline introduces the team members

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Congue montes, porttitor ullamcorper at a in lacus. Leo viverra a, erat consectetur porta non faucibus scelerisque.

team-member-square

First Lastname

Title
team-member-square

First Lastname

Title
team-member-square

First Lastname

Title
team-member-square

First Lastname

Title
team-member-square

First Lastname

Title
team-member-square

First Lastname

Title
team-member-square

First Lastname

Title
team-member-square

First Lastname

Title

150+ thinkers and doers

Highwire’s team of skilled strategists excel at translating complex narratives into compelling stories. With hubs in San Francisco, New York, Boston and Chicago, our integrated PR, marketing and creative design teams provide global coverage and work with a worldwide network of trusted collaborators. When you partner with Highwire we make a commitment to your success,
creating enduring business value.

Agency Leadership

Emily Call Borders

Principal

Carol Carrubba

Principal

Kathleen Gratehouse

Principal

Chuck Hemann

Chief Integration Officer

Kim Paone

General Manager, New York

Michael Byrnes

Managing Director, Health

Christine Elswick

EVP, Security

Mike Steavenson

EVP, Enterprise

Kate Adorno

EVP

Carolina Binstadt

EVP

Joe Ferrary

SVP, Enterprise

James Holland

EVP, Digital

Danny Maiello

EVP, Brand, Corporate & Energy

Ayanna Anderson

SVP, DIBs

Andrew Robinson

Head of People

Mags Cote

Head of Insights & Analytics

Mallory Cloutier

SVP

Dan Davies

SVP, Integrated Digital

Bob Gohn

SVP, Creative

Mazen Haddad

SVP, Delivery and Operations

Ross Levanto

SVP

Allie MacPherson

SVP, Social Media

Megan Phelan

SVP, Security

Saige Smith

SVP, Health

Katherine Zackel

SVP, Security and Crisis Communications

Joe Hamrahi

CFO

Emily McCrea

Controller

Ken Sugimura

Director, FP&A

Ali Balicki

VP

Shevaun Betzler

VP, Security

Sara Black

VP

Denise Jocson

VP, Creative

Megan Kernan

VP, Health

Morgan Mathis

VP, Health

Peter McCormack

VP

Melissa Roxas

VP

Tori Sabourin

VP, Digital

Amy Tsui

VP, Finance

You need something different

We're ready to combine our expertise with your ambitions to help you reach a higher level.