540-Ross-Levanto

Ross Levanto

I work with a wide range of Highwire clients across security, enterprise and commerce. That variety keeps me fresh in a career that I love.

7 questions with our man in Boston

Ross's relationship with Boston starts with Boston University. What that has to do with water skiing and grinders well, you'll just have to read on and find out...

What’s your favorite aspect of the PR tech space?

It has changed dramatically since I started my career; now PR and marketing are more integrated than ever before.

What’s your area of interest and expertise?

Technology PR means I interact with very smart people, and I enjoy learning from them. The challenge is to translate technical innovations into language that impacts individuals and how they work and live. And what’s really rewarding is when you can not only successfully translate the message, but then you can determine campaigns that deliver those messages to the right audiences in ways that resonate.

What did you do prior to Highwire?

I managed a PR program around a tech IPO while also driving B2B tech campaigns for a variety of neat companies. My entire PR career has been within agencies, which I have enjoyed. I believe working on a series of programs keeps the mind fresh.

What led you to PR as a career?

When I arrived at Boston University, I was going to be a TV news anchor. I liked finding good stories and telling them. Then, I discovered that broadcast journalism is a very lonely profession. Fortunately, BU has a very strong PR program – and all their communications pursuits are heavily writing based. So I switched. Now, PR was in a recession when I was at BU, so professors kept telling me it probably wouldn’t be my career. But my first job was in tech PR, and I fell in love with the industry.

What are you doing when you're not working?

You will find me on a beach reading, or in the water trying to cope with the relationship between my age and my ability to water ski. I also organize neighbors around community and political issues that I care about.

Where are you from?

A town with more cows than people – Franklin, Conn.

What do you miss about where you’re from?

Grinders with real shredded lettuce. And people who legitimately don’t care what you dress like. A grinder is a sandwich, by the way.


 

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150+ thinkers and doers

Highwire’s team of skilled strategists excel at translating complex narratives into compelling stories. With hubs in San Francisco, New York, Boston and Chicago, our integrated PR, marketing and creative design teams provide global coverage and work with a worldwide network of trusted collaborators. When you partner with Highwire we make a commitment to your success,
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Emily Call Borders

Principal

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Principal

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Principal

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Kim Paone

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Michael Byrnes

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Christine Elswick

EVP, Security

Mike Steavenson

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Mallory Cloutier

SVP

Dan Davies

SVP, Integrated Digital

Bob Gohn

SVP, Creative

Mazen Haddad

SVP, Delivery and Operations

Ross Levanto

SVP

Allie MacPherson

SVP, Social Media

Megan Phelan

SVP, Security

Saige Smith

SVP, Health

Katherine Zackel

SVP, Security and Crisis Communications

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VP

Shevaun Betzler

VP, Security

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VP

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VP, Creative

Megan Kernan

VP, Health

Morgan Mathis

VP, Health

Peter McCormack

VP

Melissa Roxas

VP

Tori Sabourin

VP, Digital

Amy Tsui

VP, Finance

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